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  3. 1 Economics, finance, business and management  Business and management  Sales and marketing

Sales and marketing Books

We found 69 Books for palala press

New Product Strategy in Small Technology-based Firms: A Pilot Study

New Product Strategy in Small Technology-based Firms: A Pilot Study

Meyer, Marc H. ; Roberts, Edward Baer
Palala Press, Hardcover, New

52,31 €
An Emerging Process of Building Models for Management Decision Makers

An Emerging Process of Building Models for Management Decision Makers

Urban, Glen L.
Palala Press, Paperback, New

34,60 €
Lecture Notes Relating to a Systems Approach to Marketing

Lecture Notes Relating to a Systems Approach to Marketing

Amstutz, Arnold E. ; Claycamp, Henry J.
Palala Press, Hardcover, New

53,57 €
"Mix and Match": Product Compatibility Without Network Externalities

"Mix and Match": Product Compatibility Without Network Externalities

Matutes, Carmen ; Sloan School of Management ; Regibeau, Pierre
Palala Press, Hardcover, New

52,31 €
Strategic Orientation of Business Enterprises: The Construct, Dimensionality and Measurement

Strategic Orientation of Business Enterprises: The Construct, Dimensionality and Measurement

Venkatraman, N.
Palala Press, Hardcover, New

52,31 €
Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

Naert, Philippe
Palala Press, Hardcover, New

52,31 €
Traffic, Interstate Commerce and Transportation

Traffic, Interstate Commerce and Transportation

Jackman, William James ; Salvador López Guijarro
Palala Press, Hardcover, New

63,69 €
On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches

On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches

Venkatraman, N. ; Ramanujam, Vasudevan ; Sloan School of Management
Palala Press, Hardcover, New

48,51 €
The Risk/return Paradox Explored

The Risk/return Paradox Explored

Bowman, Edward H.
Palala Press, Hardcover, New

48,51 €
Technological Progress and the Duration of Contribution Spans

Technological Progress and the Duration of Contribution Spans

Rappa, Michael A. ; Sloan School of Management ; Debackere, Koenraad
Palala Press, Hardcover, New

48,51 €
Endogenous Modeling of Late Entry Penalties for Packaged Goods

Endogenous Modeling of Late Entry Penalties for Packaged Goods

Kalyanaram, Gurumurthy ; Sloan School of Management ; Urban, Glen L.
Palala Press, Hardcover, New

48,51 €
Joint Venture Formations in the Information Technology Sector: A Diffusion-of-innovation Perspective

Joint Venture Formations in the Information Technology Sector: A Diffusion-of-innovation Perspective

Venkatraman, N. ; Sloan School of Management ; Koh, Jeongsuk
Palala Press, Hardcover, New

48,51 €
Principles of the Mail Order Business

Principles of the Mail Order Business

Swett, Arthur Eugene
Palala Press, Hardcover, New

53,57 €
Press Correspondence and Journalism

Press Correspondence and Journalism

Hadlock, Edwin Harvey
Palala Press, Hardcover, New

52,31 €
Deciding Between Sequential and Parallel Tasks in Engineering Design

Deciding Between Sequential and Parallel Tasks in Engineering Design

Smith, Robert P. ; Eppinger, Steven D.
Palala Press, Hardcover, New

48,51 €
Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Choffray, Jean-Marie ; Lilien, Gary L.
Palala Press, Hardcover, New

52,31 €
The Myth of "real Work": A Case Study of Engineers' Preferences and Their job Requirements

The Myth of "real Work": A Case Study of Engineers' Preferences and Their job Requirements

Perlow, Leslie a.
Palala Press, Paperback, New

32,07 €
How to Make Money in the Printing Business: A Book for Master Printers Who Realize That There Is a Practical Side to the Art, and Who Desire to Know t

How to Make Money in the Printing Business: A Book for Master Printers Who Realize That There Is a Practical Side to the Art, and Who Desire to Know t

Nathan, Paul
Palala Press, Hardcover, New

61,16 €
Choice of the Organization Structure: A Framework for Quantitative Analysis of Industrial Centralization/decentralization Issues

Choice of the Organization Structure: A Framework for Quantitative Analysis of Industrial Centralization/decentralization Issues

Hammann, Peter
Palala Press, Hardcover, New

52,31 €
Using a Hop-constrained Model to Generate Alternative Communication Network Designs

Using a Hop-constrained Model to Generate Alternative Communication Network Designs

Balakrishnan, Anantaram ; Sloan School of Management ; Altinkemer, Kemal
Palala Press, Hardcover, New

48,51 €
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

McAlister, Leigh
Palala Press, Hardcover, New

52,31 €
Advertising and its Mental Laws

Advertising and its Mental Laws

Adams, Henry Foster
Palala Press, Hardcover, New

61,16 €
"Television: The Revolution,"

"Television: The Revolution,"

Lee, Robert Edwin
Palala Press, Hardcover, New

57,37 €
The Business of Writing: A Practical Guide for Authors

The Business of Writing: A Practical Guide for Authors

Holliday, Robert Cortes ; Van Rensselaer, Alexander
Palala Press, Hardcover, New

58,63 €
Managing Your Strategic Responsiveness to the Environment

Managing Your Strategic Responsiveness to the Environment

Ball, Benjamin Calhoun ; Lorange, Peter
Palala Press, Hardcover, New

52,31 €
Teamwork to Develop Technology Strategy

Teamwork to Develop Technology Strategy

Read, Martin J. ; Sloan School of Management ; Gear, Anthony E.
Palala Press, Hardcover, New

48,51 €
Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach

Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach

Urban, Glen L. ; Sloan School of Management ; Johnson, Philip L.
Palala Press, Hardcover, New

52,31 €
A Theory of Partial Sales and Underpricing in Privatizations

A Theory of Partial Sales and Underpricing in Privatizations

Branco, Fernando ; Sloan School of Management ; Mello, Antnio Sampaio
Palala Press, Hardcover, New

48,51 €
Model-supported Case Studies for Management Education

Model-supported Case Studies for Management Education

Sloan School of Management ; Graham, Alan K.
Palala Press, Hardcover, New

48,51 €
The Theatre of Science: A Volume of Progress and Achievement in the Motion Picture Industry

The Theatre of Science: A Volume of Progress and Achievement in the Motion Picture Industry

Grau, Robert
Palala Press, Paperback, New

52,31 €
On the Simulation of Investment Behavior

On the Simulation of Investment Behavior

Clarkson, Geoffrey P. E.
Palala Press, Paperback, New

32,07 €
The Problem of the Active Coordination of Hierarchical Decision Systems; a Discussion and an Application to Problems in Economics

The Problem of the Active Coordination of Hierarchical Decision Systems; a Discussion and an Application to Problems in Economics

Brock, Horace W.
Palala Press, Paperback, New

37,13 €
Econometric Diagnosis of Competitive Localization

Econometric Diagnosis of Competitive Localization

Schmalensee, Richard
Palala Press, Hardcover, New

48,51 €
The Problem of the Active Coordination of Hierarchical Decision Systems; a Discussion and an Application to Problems in Economics

The Problem of the Active Coordination of Hierarchical Decision Systems; a Discussion and an Application to Problems in Economics

Brock, Horace W.
Palala Press, Hardcover, New

53,57 €
Minimum Quality Standards, Fixed Costs, and Competition

Minimum Quality Standards, Fixed Costs, and Competition

Ronnen, Uri ; Sloan School of Management
Palala Press, Hardcover, New

48,51 €
Toward a Better Understanding of Social Systems

Toward a Better Understanding of Social Systems

Henize, John
Palala Press, Hardcover, New

53,57 €
A Modern Approach to Computer Systems for Linear Programming

A Modern Approach to Computer Systems for Linear Programming

Fourer, Robert ; Harrison, Michael J.
Palala Press, Hardcover, New

52,31 €
Poster Advertising: Being a Talk on the Subject of Posting as an Advertising Medium, With Helpful Hints and Sensible Suggestions to Poster

Poster Advertising: Being a Talk on the Subject of Posting as an Advertising Medium, With Helpful Hints and Sensible Suggestions to Poster

Hawkins, George Henry Edward
Palala Press, Paperback, New

37,13 €
Joint Venture Formations in the Information Technology Sector: A Diffusion-of-innovation Perspective

Joint Venture Formations in the Information Technology Sector: A Diffusion-of-innovation Perspective

Venkatraman, N. ; Sloan School of Management ; Koh, Jeongsuk
Palala Press, Paperback, New

32,07 €
The Diffusion of Photovoltaics: Background, Modeling and Initial Reaction of the Agricultural - Irrigation Sector

The Diffusion of Photovoltaics: Background, Modeling and Initial Reaction of the Agricultural - Irrigation Sector

Lilien, Gary Louis
Palala Press, Hardcover, New

54,84 €
Technological Discontinuities: The Emergence of Fiber Optics

Technological Discontinuities: The Emergence of Fiber Optics

McCormack, John Stephen ; Sloan School of Management ; Utterback, James M.
Palala Press, Hardcover, New

48,51 €
The Functions of the Book Club;

The Functions of the Book Club;

Harper, Henry Howard
Palala Press, Hardcover, New

48,51 €
An Econometric Policy Model of Natural Gas

An Econometric Policy Model of Natural Gas

MacAvoy, Paul W. ; Pindyck, Robert S.
Palala Press, Hardcover, New

54,84 €
Product Interdependency in new Product Decisions

Product Interdependency in new Product Decisions

Urban, Glen L.
Palala Press, Hardcover, New

48,51 €
The Necessity of Original Photoplay Material

The Necessity of Original Photoplay Material

Brady, Jasper Ewing
Palala Press, Hardcover, New

48,51 €
Development of Tools to Represent Deisgn Procedures

Development of Tools to Represent Deisgn Procedures

Gebala, David A. ; Sloan School of Management ; Whitney, Daniel E.
Palala Press, Hardcover, New

48,51 €
Market Response Models for the Analysis of new Products

Market Response Models for the Analysis of new Products

Urban, Glen L.
Palala Press, Hardcover, New

52,31 €
Co-operative and Other Organized Methods of Marketing California Horticultural Products

Co-operative and Other Organized Methods of Marketing California Horticultural Products

Lloyd, John William
Palala Press, Hardcover, New

53,57 €
Stock Market Reaction to Information Technology Outsourcing: An Event Study

Stock Market Reaction to Information Technology Outsourcing: An Event Study

Loh, Lawrence ; Venkatraman, N.
Palala Press, Hardcover, New

52,31 €
Product-form Make-to-stock Queueing Networks

Product-form Make-to-stock Queueing Networks

Rubio, Rodrigo ; Wein, Lawrence M.
Palala Press, Hardcover, New

48,51 €
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