Name: The Design Imperative: The Art and Science of Design Management
Price: 108.48 EUR
Availability: InStock
Author: Chen, Steven
ISBN: 9783030087333

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portada The Design Imperative: The Art and Science of Design Management

The Design Imperative: The Art and Science of Design Management

Type

Physical Book

Author

Steven Chen

Publisher

Palgrave MacMillan

Language

English

Pages

233

Format

Paperback

Dimensions

21.0 x 14.8 x 1.3 cm

Weight

0.29 kg.

ISBN13

9783030087333

Synopsis "The Design Imperative: The Art and Science of Design Management"

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

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The Design Imperative: The Art and Science of Design Management - Chen, Steven

Synopsis "The Design Imperative: The Art and Science of Design Management"

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