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portada technology as magic
Type
Physical Book
Author
Publisher
Year
2001
Language
English
Pages
256
Format
Paperback
Dimensions
22.4 x 15.2 x 2.0 cm
Weight
0.39 kg.
ISBN
0826413676
ISBN13
9780826413673
Categories

technology as magic

Richard Stivers (Author) · Peter Stirk (Author) · Continnuum-3PL · Paperback

technology as magic - Stivers, Richard ; Stirk, Peter

New Book Imported to Austria
Delivery: 10 Aug - 12 Aug Shipping: 5 to 6 business days.
52,42 €
Import costs and 10% VAT included in the price ✅
52,42 €

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Synopsis "technology as magic"

What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.

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