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portada Strategic Marketing for Social Enterprises in Developing Nations
Type
Physical Book
Publisher
Author
Language
English
Pages
408
Format
Paperback
Dimensions
25.4 x 17.8 x 2.1 cm
Weight
0.70 kg.
ISBN13
9781522590590
Categories

Strategic Marketing for Social Enterprises in Developing Nations

Chiweshe, Nigel ; Ellis, Debbie (Author) · Business Science Reference · Paperback

Strategic Marketing for Social Enterprises in Developing Nations - Chiweshe, Nigel ; Ellis, Debbie

New Book Imported to Austria
Delivery: 12 Aug - 14 Aug Shipping: 5 to 6 business days.
205,88 €
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205,88 €

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Synopsis "Strategic Marketing for Social Enterprises in Developing Nations"

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

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