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portada Impulse für die Markenforschung und Markenführung (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
254
Format
Paperback
ISBN13
9783834910462
Edition No.
2009th

Impulse für die Markenforschung und Markenführung (in German)

Baumgarth Carsten Gülpinar Kelemci Schneider Und Bahar Ceritoglu (Author) · Gabler Verlag · Paperback

Impulse für die Markenforschung und Markenführung (in German) - Baumgarth Carsten Gülpinar Kelemci Schneider Und Bahar Ceritoglu

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Synopsis "Impulse für die Markenforschung und Markenführung (in German)"

Der Band umfasst die besten Beiträge des II. Markentages in überarbeiteter und erweiterter Form. Die Beiträge aus den Gebieten "Markenwirkungen: Konsumenten und ihre Marken", "Markenführung: Effektives und effizientes Management von Marken" und "Markenkontexte: Markenpolitik jenseits von Konsumgütern" setzen neue Impulse für die Markenforschung und die Markenführung.

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The book is written in German.

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The binding of this edition is Paperback.

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