Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful business. "Invaluable insights for entrepreneurs... an easy-to-read, powerful framework, supported by numerous lessons learned from many business leaders" - Steve Mankoff, Partner, TDF Ventures"One of the Best New Business Books of All Time" - BookAuthority"The best products don't always win and it's often marketing that determines which companies thrive and which fail. This is a must read for all tech founders." - Judy Loehr, Founder, Bayla Ventures "A True Layman's Guide to Marketing...I ordered copies of this book for every single member of my company." - Kate Bradley Chernis, CEO/Founder, Lately"Valuable Guide For Anyone Wanting to Pull in More Customers" - Kare Anderson, Emmy-winning journalist, TED speaker, Author Is this the Golden Age of the Founder? With only an idea and some change from the couch, a whole new generation of entrepreneurs are building apps, launching businesses, and developing creative new solutions for long-existing problems. People laud the successes, but the truth isMost of these new businesses fail. The world expects the creators of these brilliant ideas to be great at everything, but most struggle along the way. The best product doesn't always win. Even good products need a good strategy for bringing them to market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. More than 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer. Beyond Product shows founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes. For every founder who ever found it lonely at the top, this roadmap serves as a coveted best friend as they launch their great idea into the market.
