Popoff co-founded and was the editor-in-chief of Brave Words & Bloody Knuckles magazine, one of Canada's most prominent metal publications. Additionally, he has collaborated with media such as Guitar World, Revolver, Goldmine, Record Collector, bravewords.com, lollipop.com, and hardradio.com, and has worked on award-winning documentaries about Rush and ZZ Top
Among his most notable books are The Collector’s Guide to Heavy Metal (in its 70s, 80s, 90s, and 00s editions), Anthem: Rush in the '70s, AC/DC at 50, Judas Priest: Album by Album, and The Who & Quadrophenia. His detailed style and focus on rock history have established him as a key figure in the documentation and critique of heavy metal
Currently, Popoff resides in Toronto, Ontario, and continues to be an authoritative voice in music criticism and rock-specialized literature
