Klaric Jürgen
Jürgen Klaric (San Francisco, 1970) is a renowned speaker, writer, and researcher in neuromarketing and neuroinnovation. With a background in architecture and industrial design, he has dedicated his career to studying consumer behavior and neuroscience applied to marketing. He is the founder of Mindcode International, a company specialized in neuromarketing, and has given lectures in over 50 countries, establishing himself as one of the most influential disseminators in the field of sales and personal development.
Among his most notable works are Sell to the Mind, Not to the People (2015), Connect with Money (2019), Neuro Oratory (2022), and We Are Blind (2023). These books, focused on neuromarketing and consumer psychology, have become benchmarks for marketing and sales professionals in the Spanish-speaking world.
Among his most notable works are Sell to the Mind, Not to the People (2015), Connect with Money (2019), Neuro Oratory (2022), and We Are Blind (2023). These books, focused on neuromarketing and consumer psychology, have become benchmarks for marketing and sales professionals in the Spanish-speaking world.
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