Jorge Selume
Jorge Selume Aguirre (1981) Psychologist specialized in marketing and communications, with extensive experience in electoral campaigns. He was in charge of the advertising campaign that consolidated Sebastián Piñera's return to the presidency of Chile.
During his term, Selume served as director of the Government's Communications Secretariat. After that period, he returned to the political arena to take charge of the television slot for the Rejection campaign, achieving a historic victory in the constitutional plebiscite of 2022.
He is the founder and CEO of Artool, a consultancy specialized in data analysis and corporate campaigns. He is a member of the Board of Directors of Andrés Bello University and a columnist in print media. Better Times is his first book.
During his term, Selume served as director of the Government's Communications Secretariat. After that period, he returned to the political arena to take charge of the television slot for the Rejection campaign, achieving a historic victory in the constitutional plebiscite of 2022.
He is the founder and CEO of Artool, a consultancy specialized in data analysis and corporate campaigns. He is a member of the Board of Directors of Andrés Bello University and a columnist in print media. Better Times is his first book.
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