Name: Worldwide Casebook in Marketing Management
SKU: 59548851
Price: 491.46 EUR
Availability: InStock
Author: Moutinho, Luiz
ISBN: 9789814689601

Select your country

Americas

Europe

Rest of the world

portada Worldwide Casebook in Marketing Management

Worldwide Casebook in Marketing Management

Type

Physical Book

Author

Luiz Moutinho

Publisher

World Scientific Publishing Company

Language

English

Pages

924

Format

Hardcover

Dimensions

22.9x15.2x4.8 cm

Weight

1.39 kg.

ISBN13

9789814689601

Synopsis "Worldwide Casebook in Marketing Management"

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Worldwide Casebook in Marketing Management - Moutinho, Luiz

Synopsis "Worldwide Casebook in Marketing Management"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery