World'S Best Bank: A Strategic Guide to Digital Transformation
Robin Speculand
Synopsis "World'S Best Bank: A Strategic Guide to Digital Transformation "
Discover how to transform from a traditional to a digitallydriven organization based on DBS Bank, which has been recognized by Harvard asone of the top ten digital transformations of the last decade and as the world'sbest bank by the most prestigious banking awards.World's Best Bank provides you astrategic guide to leveraging digitalization and create better experiences foryour customers. It's based on unique and exclusive interviews of DBS C-suite conductedin person by the author.This book tells how DBS Bank transformed from a traditionalbank to the world's best bank by making banking invisible by leveragingtechnology. In this inspirational journey of the weaving of customer insights,business needs and technology opportunities, you will discover hard-woninsights, proven practices, provocative questions and relevant anecdotes youcan apply in guiding your own digital journey.World's Best Bank describes how DBS, under the stewardshipof CEO Piyush Gupta, adopted three strategic waves over 11 years. This journeyreveals how the bank leveraged new technologies, became customer-obsessed andtransformed its company culture.This book initially describes the Asia Wave that laid the groundworkfor the Digital Wave, the central core of this strategic guide. You willdiscover:How the bank's digital purpose aligned and inspired everyemployee Why customer journey mapping is at the core of everythingDBS doesHow the technology architecture transformed with DevOps,agile and GANDALFHow the bank adopted a data driven cultureHow digital operating principles created a learningorganization and transformed the bankHow nurturing digital customers brought in twice the incomeHow ecosystems were designed—even enabling customers to buycars on the bank's websiteFollowing the Digital Wave came the Sustainability Wave,which addresses issues of inequality and the future of our planet. You willalso explore lessons from the bank's rapid response to customers' andemployees' needs when the COVID-19 pandemic struck.World's Best Bank is not only about implementing a digitalstrategy; it's a rallying call for an industry revolution and a strategic guideon how to overcome your challenges in implementing digitalization.
