Name: Winning at Innovation: The A-To-F Model
SKU: 51211524
Price: 38.51 EUR
Availability: InStock
Author: Fernando Trías de Bes
ISBN: 9781137479174

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portada Winning at Innovation: The A-To-F Model

Type

Physical Book

Author

Fernando Trías de Bes

Publisher

Palgrave Macmillan

Year

2011

Language

English

Pages

272

Format

Paperback

ISBN13

9781137479174

Edition No.

2011

Synopsis "Winning at Innovation: The A-To-F Model "

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Fernando Trías de Bes

(Author)

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Fernando Trías de Bes is a Spanish writer and economist. He is an author who tackles business and economic essays, fiction books, as well as scripts. His essays and novels have been translated into more than forty languages.

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