Name: When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
Price: 39.05 EUR
Availability: InStock
Author: Ann Gordon;Jerry L. Miller
ISBN: 9780820461250

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portada When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Type

Physical Book

Publisher

Peter Lang Publishing Inc

Author

Ann Gordon;Jerry L. Miller

Collection

Frontiers in Political Communication

Year

2005

Pages

150

Format

Paperback

Dimensions

15.40 x 22.80 x 0.90 cm

ISBN13

9780820461250

When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Ann Gordon;Jerry L. Miller (Author) · Peter Lang Publishing Inc · Paperback

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Synopsis "When Stereotypes Collide. Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns"

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.