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portada What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business)
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
302
Format
Hardcover
ISBN13
9789811219016
Categories

What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business)

Mark Harrison (Author) · Wspc · Hardcover

What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business) - Mark Harrison

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Synopsis "What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business) "

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

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