Name: We Are Blind: Clera Evidence Why Multimillion Marketing Strategies Fail
Price: 36.22 EUR
Availability: InStock
Author: Jürgen Klaric
ISBN: 9786077474098

portada We Are Blind: Clera Evidence Why Multimillion Marketing Strategies Fail

We Are Blind: Clera Evidence Why Multimillion Marketing Strategies Fail

Type

Physical Book

Author

Jürgen Klaric

Publisher

Planeta English

Year

2018

Language

English

Pages

196

Format

Paperback

Dimensions

22.9 x 15.2 x 1.5 cm

Weight

0.41 kg.

ISBN13

9786077474098

Edited in

México

Synopsis "We Are Blind: Clera Evidence Why Multimillion Marketing Strategies Fail"

The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing

Jürgen Klaric

(Author)

View Author's Page

Jürgen Klaric (San Francisco, 1970) is a renowned speaker, writer, and researcher in neuromarketing and neuroinnovation. With a background in architecture and industrial design, he has dedicated his career to studying consumer behavior and the neurosciences applied to marketing. He is the founder of Mindcode International, a company specialized in neuromarketing, and has given lectures in over 50 countries, establishing himself as one of the most influential disseminators in the field of sales and personal development.

Among his most notable works are Sell to the Mind, Not to the People (2015), Connect with Money (2019), Neuro Oratory (2022), and We Are Blind (2023). These books, focused on neuromarketing and consumer psychology, have become benchmarks for marketing and sales professionals in the Spanish-speaking world.

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