Name: Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
Price: 20.26 EUR
Availability: InStock
Author: Anonymous
ISBN: 9783346854902

portada Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry

Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry

Type

Physical Book

Author

Anonymous

Publisher

Grin Verlag

Language

English

Pages

Format

Paperback

Dimensions

21.0 x 14.8 x 0.2 cm

Weight

0.05 kg.

ISBN13

9783346854902

Synopsis "Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry"

Project Report from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Hult International Business School, language: English, abstract: In this report, we will explore the key elements of VS new brand personality, including updated product lines, redesigned store location, a refreshed target market strategy, and marketing communication strategies as well as how the company is changing internally to represent its mission and vision from inside-out. Victoria s Secret, once a dominant player in the lingerie industry, has recently been strug- gling to keep up with evolving trends such as body inclusivity and personalized shopping experi- ences. The brand s outdated one-size-fits-all approach has been criticized, prompting the company to introduce a new rebranding strategy. With a renewed focus on inclusivity and luxury, Victoria s Secret (hereinafter referred to as VS) is shedding its old image and positioning itself as a trail- blazer in the industry. This includes a return to its roots, with an appointment-only entrance and a tailor-made lingerie motto of "Product fits the person - not the other way around", creating a truly inclusive environment where all customers feel valued and cared for. VS new brand vision and mission center around creating a safe and inclusive environment for all customers, regardless of their sexual orientation, preferences, or body types. VS seeks to become the leading brand in an industry that prioritizes diversity, inclusion, and ethical behavior.

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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry - Anonymous

Synopsis "Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry"

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