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portada Understanding Customers
Type
Physical Book
Author
Publisher
Language
English
Pages
320
Format
Hardcover
ISBN13
9781138440937
Edition No.
0002
Categories

Understanding Customers

Chris Rice (Author) · Routledge · Hardcover

Understanding Customers - Rice, Chris

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Synopsis "Understanding Customers"

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: learning objectives and definitions the theoretical background exercises issues to consider current examples implications for marketing recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

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The book is written in English.

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The binding of this edition is Hardcover.

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