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portada Understanding American Business Jargon: A Dictionary, 2nd Edition
Type
Physical Book
Publisher
Author
Year
2005
Language
English
Pages
364
Format
Hardcover
Weight
2
ISBN
0313334501
ISBN13
9780313334504
Edition No.
2
Categories

Understanding American Business Jargon: A Dictionary, 2nd Edition

W. Davis Folsom (Author) · Greenwood · Hardcover

Understanding American Business Jargon: A Dictionary, 2nd Edition - W. Davis Folsom

New Book Imported to Austria
Delivery: 16 Oct - 20 Oct Shipping: 6 to 7 business days.
118,59 €
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118,59 €

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Synopsis "Understanding American Business Jargon: A Dictionary, 2nd Edition "

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.

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