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portada Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity
Type
Physical Book
Author
Publisher
Language
English
Pages
219
Format
Hardcover
Dimensions
21.6 x 14.0 x 1.4 cm
Weight
0.42 kg.
ISBN13
9781137460783
Categories

Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity

Panagiotis E. Petrakis (Author) · D. Konstantakopoulou (Author) · Palgrave MacMillan · Hardcover

Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity - Petrakis, Panagiotis E. ; Konstantakopoulou, D.

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Synopsis "Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity"

Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

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