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portada Transformations of Retailing in Europe After 1945
Type
Physical Book
Publisher
Author
Language
English
Pages
256
Format
Paperback
ISBN13
9781138261273
Edition No.
1

Transformations of Retailing in Europe After 1945

Lydia Langer (Author) Ralph Jessen (Editor) (Author) · Routledge · Paperback

Transformations of Retailing in Europe After 1945 - Lydia Langer (Author) Ralph Jessen (Editor)

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Synopsis "Transformations of Retailing in Europe After 1945"

The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending.

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The book is written in English.

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