Name: Trading up: Why Consumers Want new Luxury Goods - and how Companies Create Them: 0
SKU: 1993255
Price: 38.26 EUR
Availability: InStock
Author: Michael J. Silverstein; Neil Fiske
ISBN: 9781591840701

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portada Trading up: Why Consumers Want new Luxury Goods - and how Companies Create Them: 0

Trading up: Why Consumers Want new Luxury Goods - and how Companies Create Them: 0

Type

Physical Book

Publisher

Portfolio

Author

Michael J. Silverstein; Neil Fiske

Year

2008

Language

English

Pages

320

Format

Paperback

Weight

ISBN

1591840708

ISBN13

9781591840701

Synopsis "Trading up: Why Consumers Want new Luxury Goods - and how Companies Create Them: 0 "

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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Trading up: Why Consumers Want new Luxury Goods - and how Companies Create Them: 0 - Michael J. Silverstein; Neil Fiske

Synopsis "Trading up: Why Consumers Want new Luxury Goods - and how Companies Create Them: 0 "

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