Tracked shipping to Austria with premium packaging for just 3,99 € 

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)
Type
Physical Book
Publisher
Author
Language
English
Pages
536
Format
Paperback
ISBN13
9780367656171
Edition No.
1

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

Michael R. Solomon (Editor), Tina M. Lowrey (Editor) (Author) · Routledge · Paperback

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication) - Michael R. Solomon (Editor), Tina M. Lowrey (Editor)

Cheaper New Book Imported to Austria
Delivery: 10 Aug - 13 Aug Shipping: 12 to 14 business days.
89,76 €
Faster New Book Imported to Austria
Delivery: 30 Jul - 03 Aug Shipping: 5 to 6 business days.
103,35 €
Import costs and 10% VAT included in the price ✅
89,76 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication) "

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior.Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews