Name: The Rise and Fall of Mass Communication
SKU: 57445862
Price: 62.84 EUR
Availability: InStock
Author: Becker, Lee B. ; Benoit, William L. ; Billings, Andrew C.
ISBN: 9781433164224

portada The Rise and Fall of Mass Communication

Type

Physical Book

Author

Andrew C. Billings

William L. Benoit

Illustrated by

Lee B. Becker

Publisher

Peter Lang Inc., International Academic Publi

Language

English

Pages

172

Format

Paperback

ISBN13

9781433164224

Synopsis "The Rise and Fall of Mass Communication"

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

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The Rise and Fall of Mass Communication - Becker, Lee B. ; Benoit, William L. ; Billings, Andrew C.

Synopsis "The Rise and Fall of Mass Communication"

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