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portada The Psychology of the Asian Consumer
Type
Physical Book
Publisher
Author
Language
English
Pages
174
Format
Hardcover
ISBN13
9780765644558
Edition No.
1

The Psychology of the Asian Consumer

Schmitt Bernd & Lee Leonard (Eds) (Author) · Routledge · Hardcover

The Psychology of the Asian Consumer - Schmitt Bernd & Lee Leonard (Eds)

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Synopsis "The Psychology of the Asian Consumer"

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

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The book is written in English.

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The binding of this edition is Hardcover.

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