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portada The Prize of Success: The Swiss Design Awards and the Closed Networks of Promotion
Type
Physical Book
Publisher
Author
Language
English
Pages
256
Format
Paperback
ISBN13
9783837671919

The Prize of Success: The Swiss Design Awards and the Closed Networks of Promotion

Jonas Berthod (Author) · Transcript Publishing · Paperback

The Prize of Success: The Swiss Design Awards and the Closed Networks of Promotion - Jonas Berthod

New Book Imported to Austria
Delivery: 27 Aug - 01 Sep Shipping: 3 to 4 business days.
66,76 €
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66,76 €

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Synopsis "The Prize of Success: The Swiss Design Awards and the Closed Networks of Promotion"

In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

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