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portada The Power of the Use of Religious Conceptual Metaphors for Persuasion
Type
Physical Book
Publisher
Author
Language
English
Pages
404
Format
Paperback
Dimensions
22.9x15.2x2.3 cm
ISBN13
9786209364327

The Power of the Use of Religious Conceptual Metaphors for Persuasion

Boussaid, Nadia (Author) · Scholars' Press · Paperback

The Power of the Use of Religious Conceptual Metaphors for Persuasion - Boussaid, Nadia

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Synopsis "The Power of the Use of Religious Conceptual Metaphors for Persuasion"

This book investigates how religious conceptual metaphors (RCMs) are used persuasively in George W. Bush's discourse to justify the 'War on Terror' in Iraq, drawing on Critical Metaphor Analysis and Cognitive Metaphor Theory. Using a corpus of 99 political discourses across 12 genres from Bush's two presidential terms (2001-2008), the study combines quantitative and qualitative methods. Quantitative analyses examine the distribution, variation, and impact of RCMs, while qualitative analysis explores their persuasive power through key themes such as the U.S.-Iraq conflict, the enemy, and self/other representation. The findings show differences in RCM use across terms and reveal how Bush employed religious metaphors to morally frame the conflict, influence public perception, and legitimize military intervention in Iraq.

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