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portada The Perfect Meal: The Multisensory Science of Food and Dining
Type
Physical Book
Author
Publisher
Language
English
Format
Paperback
Dimensions
24.1 x 17.0 x 2.0 cm
Weight
0.86 kg.
ISBN13
9781118490822
Categories

The Perfect Meal: The Multisensory Science of Food and Dining

Charles Spence (Author) · Wiley-Blackwell · Paperback

The Perfect Meal: The Multisensory Science of Food and Dining - Spence, Charles

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Synopsis "The Perfect Meal: The Multisensory Science of Food and Dining"

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

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