Name: The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association)
Price: 40.36 EUR
Availability: InStock
Author: Bernard Jaworski; Bob Lurie
ISBN: 9781839826870

portada The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association)

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association)

Type

Physical Book

Publisher

Emerald Publishing Limited

Author

Bernard Jaworski; Bob Lurie

Year

2020

Language

English

Pages

304

Format

Paperback

ISBN13

9781839826870

Synopsis "The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association) "

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association) - Bernard Jaworski; Bob Lurie

Synopsis "The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association) "

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