Name: The Orange Juice Business: A Brazilian Perspective
Price: 128.54 EUR
Availability: InStock
Author: Fava Neves, Marcos ; Trombin, Vinícius Gustavo ; Milan, Patrícia
ISBN: 9789086861811

portada The Orange Juice Business: A Brazilian Perspective

The Orange Juice Business: A Brazilian Perspective

Type

Physical Book

Author

Marcos Fava Neves

Vinícius Gustavo Trombin

Patrícia Milan

Publisher

Brill Wageningen Academic

Language

English

Pages

176

Format

Paperback

ISBN

9086861814

ISBN13

9789086861811

Synopsis "The Orange Juice Business: A Brazilian Perspective"

The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of this chain are fascinating. The product travels great distances to reach the consumer in a generally safe and efficient way. The industry assets such as vessels and tanks are specific. By reading this book, business people, academics and chain practitioners have an opportunity to understand this chain and can analyse all of its numbers and economics and exercise strategy building. This is needed since the orange juice market is a stable market in the world, growing only 1% per year, and the production costs of this chain are rising fast, due to structural changes faced by world food and agribusiness companies i.e. labour costs, energy costs, land costs, environmental costs and others. The book will be of interest to all those concerned with agri food chains.

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The Orange Juice Business: A Brazilian Perspective - Fava Neves, Marcos ; Trombin, Vinícius Gustavo ; Milan, Patrícia

Synopsis "The Orange Juice Business: A Brazilian Perspective"

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