Name: The Multimodal Analysis Of Television Commercials
Price: 32.14 EUR
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ISBN: 9788437091457

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The Multimodal Analysis Of Television Commercials

Type

Physical Book

Author

Barry Pennock Speck

Publisher

Universitat De Valencia

Collection

English In The World Series

Pages

218

Format

Paperback

Dimensions

22.50 x 14.00

ISBN

8437091454

ISBN13

9788437091457

Edited in

España

Edition No.

Synopsis "The Multimodal Analysis Of Television Commercials"

This book is the first of its kind entirely dedicated to the multimodal analysis of television commercials. A multimodal approach to TV ads, which integrate multiple semiotic modes, is not only useful but absolutely necessary if we are to fully grasp how they attempt to inform and persuade viewers. Nonetheless, it is no les

s certain that multimodal analysis should not be seen as and end in itself but as an e