Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Marketing Firm, Volume II: Market Behaviour Analysis
Type
Physical Book
Publisher
Author
Language
English
Pages
214
Format
Hardcover
Dimensions
21.2 x 15.6 x 1.8 cm
ISBN13
9783031915901

The Marketing Firm, Volume II: Market Behaviour Analysis

Sigurdsson, Valdimar; R. Foxall, Gordon (Author) · Palgrave MacMillan · Hardcover

The Marketing Firm, Volume II: Market Behaviour Analysis - Sigurdsson, Valdimar; R. Foxall, Gordon

Cheaper New Book Imported to Austria
Delivery: 25 Aug - 02 Sep Shipping: 16 to 20 business days.
174,67 €
Faster New Book Imported to Austria
Delivery: 19 Aug - 24 Aug Shipping: 12 to 14 business days.
183,25 €
Import costs and 10% VAT included in the price ✅
174,67 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Marketing Firm, Volume II: Market Behaviour Analysis"

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical applications and conceptual analysis, it explores how firms build consumer relationships by adapting to behavioural patterns, technological change, and evolving market dynamics. The volume includes seven chapters covering topics such as co-innovation in banking, technology-enabled food labelling, customer journey strategies in retail, and regulation in telecoms. Drawing on behavioural economics, consumer psychology, and marketing science, each chapter analyses firm-consumer contingencies to deepen understanding of TMF in practice. Theoretical contributions include insights into bilateral contingencies, value co-creation, and collective intentionality. Written for researchers, educators, and practitioners in marketing, business, and behavioural economics, this book provides accessible, interdisciplinary insight into how firms navigate competitive environments by aligning their strategies with consumer behaviour. It serves as a valuable resource for teaching and research purposes.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews