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portada The Internationalization of the Firm: A Reader
The Internationalization of the Firm: A ReaderThe Internationalization of the Firm: A ReaderThe Internationalization of the Firm: A Reader
Type
Physical Book
Author
Publisher
Language
English
Pages
448
Format
Paperback
Dimensions
24.1 x 16.9 x 1.9 cm
Weight
0.65 kg.
ISBN
9781861524010
ISBN13
9781861524010
Edition No.
0002
Categories

The Internationalization of the Firm: A Reader

Pervez N. Ghauri (Author) · Peter J. Buckley (Author) · Cengage Learning · Paperback

The Internationalization of the Firm: A Reader - Ghauri, Pervez N. ; Buckley, Peter J.

New Book Imported to Austria
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Synopsis "The Internationalization of the Firm: A Reader"

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

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