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portada The Insight Discipline: Crafting new Marketplace Understanding That Makes a Difference (American Marketing Association)
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
424
Format
Paperback
ISBN13
9781839827334
Categories

The Insight Discipline: Crafting new Marketplace Understanding That Makes a Difference (American Marketing Association)

Liam Fahey (Author) · Emerald Publishing Limited · Paperback

The Insight Discipline: Crafting new Marketplace Understanding That Makes a Difference (American Marketing Association) - Liam Fahey

New Book Imported to Austria
Delivery: 18 Aug - 20 Aug Shipping: 5 to 6 business days.
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Synopsis "The Insight Discipline: Crafting new Marketplace Understanding That Makes a Difference (American Marketing Association) "

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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The book is written in English.

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The binding of this edition is Paperback.

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