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portada The fourth transformation of e-commerce in Mexico
Type
Physical Book
Language
English
Pages
80
Format
Paperback
Dimensions
22.9x15.2x0.5 cm
Weight
0.13 kg.
ISBN13
9786203344615

The fourth transformation of e-commerce in Mexico

Javier Carreón Guillén (Author) · Cruz García Lirios (Author) · Rosa María Rincón Ornelas (Author) · Our Knowledge Publishing · Paperback

The fourth transformation of e-commerce in Mexico - Carreón Guillén, Javier ; Rincón Ornelas, Rosa María ; García Lirios, Cruz

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Synopsis "The fourth transformation of e-commerce in Mexico"

Psychological studies of ICT consider growth trends as exogenous economic and technological variables that determine endogenous cognitive and behavioral variables. That is, given the access to ICT, organizations implement training programs among their employees to encourage their performance through their perceptions, attitudes and intentions. Three models have been proposed and developed to explain the impact of socio-economic-technological variables on cognition and organizational behavior. These are predominantly cognitive models that explain and predict the decisions and actions of acceptance or rejection of ICT.

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The book is written in English.
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