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portada The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings
Type
Physical Book
Author
Publisher
Language
English
Pages
138
Format
Paperback
Dimensions
21.6 x 14.0 x 0.8 cm
Weight
0.17 kg.
ISBN13
9781986235532
Categories

The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings

Adam Hamadache (Author) · Createspace · Paperback

The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings - Hamadache, Adam

New Book Imported to Austria
Delivery: 01 Sep - 08 Sep Shipping: 16 to 20 business days.
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Synopsis "The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings "

The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

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