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portada The Creative Economy: How People Make Money From Ideas
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
304
Format
Paperback
Dimensions
19.8x13 cm
ISBN13
9780141977034

The Creative Economy: How People Make Money From Ideas

John Howkins (Author) · Penguin Global · Paperback

The Creative Economy: How People Make Money From Ideas - John Howkins

New Book Imported to Austria
Delivery: 15 Sep - 17 Sep Shipping: 1 to 2 business days.
22,91 €
Import costs and 10% VAT included in the price ✅
22,91 €

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Synopsis "The Creative Economy: How People Make Money From Ideas"

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay..

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