Name: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Price: 22.02 EUR
Availability: InStock
Author: Gad Saad
ISBN: 9781633886438

portada The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Type

Physical Book

Author

Gad Saad

Publisher

Prometheus

Year

2020

Language

English

Pages

392

Format

Paperback

ISBN13

9781633886438

Synopsis "The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature "

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

Gad Saad

(Author)

View Author's Page

Gad Saad (Beirut, 1964) is a marketing professor at Concordia University in Montreal, an institution where he previously held the chair of Evolutionary Behavioral Sciences and Darwinian Consumption research.

Additionally, Saad hosts the popular YouTube program "The Saad Truth", writes a blog on Psychology Today, and runs a podcast titled "The Saad Truth with Dr. Saad".

He is the author of several books and numerous scientific articles on the use of evolutionary psychology in marketing and consumer behavior.

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