Name: The Business of Public Relations
Price: 55.81 EUR
Availability: InStock
Author: E W. Brody
ISBN: 9780275926496

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portada The Business of Public Relations

Type

Physical Book

Publisher

Praeger

Author

E W. Brody

Year

1987

Language

English

Pages

342

Format

Paperback

ISBN

0275926494

ISBN13

9780275926496

Synopsis "The Business of Public Relations "

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their applications.

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The Business of Public Relations - E W. Brody

Synopsis "The Business of Public Relations "

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