Name: The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press)
Price: 32.24 EUR
Availability: InStock
Author: Neumeier, Marty
ISBN: 9780321348104

Type

Physical Book

Author

Marty Neumeier

Publisher

New Riders Publishing

Year

2005

Language

English

Pages

208

Format

Paperback

Dimensions

20.4 x 13.5 x 1.4 cm

Weight

0.29 kg.

ISBN

0321348109

ISBN13

9780321348104

Edition No.

0002

Synopsis "The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press) "

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

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The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press) - Neumeier, Marty

Synopsis "The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press) "

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