Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns
Type
Physical Book
Publisher
Author
Language
English
Pages
224
Format
Paperback
ISBN13
9780765646583
Categories

The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

Margo Berman (Author) · Routledge · Paperback

The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns - Margo Berman

New Book Imported to Austria
Delivery: 14 Aug - 18 Aug Shipping: 4 to 5 business days.
87,44 €
Import costs and 10% VAT included in the price ✅
87,44 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns "

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews