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portada Television and its Viewers Paperback: Cultivation Theory and Research
Type
Physical Book
Publisher
Author
Year
1999
Language
English
Pages
284
Format
Paperback
Weight
1.05
ISBN
0521587557
ISBN13
9780521587556
Edition No.
1
Categories

Television and its Viewers Paperback: Cultivation Theory and Research

Shanahan; Morgan (Author) · Cambridge University Press · Paperback

Television and its Viewers Paperback: Cultivation Theory and Research - Shanahan; Morgan

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Synopsis "Television and its Viewers Paperback: Cultivation Theory and Research "

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

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