Name: Sustainable Marketing: Winning in a Conscious Consumer World
SKU: 66755471
Price: 35.81 EUR
Availability: InStock
Author: Agarwal, Divyam

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portada Sustainable Marketing: Winning in a Conscious Consumer World

Sustainable Marketing: Winning in a Conscious Consumer World

Type

Physical Book

Publisher

Divyam Agarwal

Author

Agarwal, Divyam

Language

English

Pages

212

Format

Paperback

Dimensions

22.9x15.2x1.1 cm

ISBN13

9789334296723

Sustainable Marketing: Winning in a Conscious Consumer World

Agarwal, Divyam (Author) · Divyam Agarwal · Paperback

New Book Imported to Austria

Delivery: 28 Aug - 02 Sep

35,81 €

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35,81 €

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Synopsis "Sustainable Marketing: Winning in a Conscious Consumer World"

Sustainable Marketing: Winning in a Conscious Consumer World explores how modern brands can align purpose, profitability, and responsibility in an era of heightened consumer awareness. The book examines the evolution of conscious consumption, the integration of sustainability into brand strategy and marketing execution, and the role of technology, data, policy, and partnerships in driving measurable impact. Through practical frameworks and real-world insights, it shows how businesses can communicate authentically, avoid greenwashing, build long-term brand equity, and prepare for future regulatory, social, and environmental challenges, making sustainability a core driver of competitive advantage and sustainable growth.

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Sustainable Marketing: Winning in a Conscious Consumer World - Agarwal, Divyam

Synopsis "Sustainable Marketing: Winning in a Conscious Consumer World"

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