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portada Superior Customer Value
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
222
Format
Paperback
ISBN13
9780815390930
Edition No.
4
Categories

Superior Customer Value

Art Weinstein (Author) · Routledge · Paperback

Superior Customer Value - Art Weinstein

New Book Imported to Austria
Delivery: 10 Jul - 14 Jul Shipping: 5 to 6 business days.
79,56 €69,57 €
-13%
Import costs and 10% VAT included in the price ✅
69,57 €

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Synopsis "Superior Customer Value "

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

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The book is written in English.

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The binding of this edition is Paperback.

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