Name: Super Signs: Taking Your Brand to the Ultimate Level
Price: 16.57 EUR
Availability: InStock
Author: Sam Hua; Nan Hua
ISBN: 9781912555185

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Type

Physical Book

Publisher

Lid Publishing

Author

Sam Hua; Nan Hua

Year

2019

Language

English

Pages

272

Format

Hardcover

ISBN13

9781912555185

Synopsis "Super Signs: Taking Your Brand to the Ultimate Level "

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.

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Super Signs: Taking Your Brand to the Ultimate Level - Sam Hua; Nan Hua

Synopsis "Super Signs: Taking Your Brand to the Ultimate Level "

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