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portada Studying Politics Across Media
Type
Physical Book
Illustrated by
Publisher
Author
Language
English
Pages
138
Format
Paperback
ISBN13
9780367660994
Edition No.
1
Categories

Studying Politics Across Media

Leticia Bode (Illustrated by) · Emily K. Vraga (Illustrated by) · Routledge · Paperback

Studying Politics Across Media - Bode, Leticia ; Vraga, Emily K.

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Synopsis "Studying Politics Across Media "

This book highlights the diverse methods needed to study a complex media environment, and the nuance and richness of the understanding gained by doing so, by offering examples of political communication research considering multiple platforms simultaneously.Political communication research that considers multiple media platforms is difficult and expensive to perform, and therefore relatively rare. Yet studying media platforms in isolation ignores the realities of the varied and complicated contemporary media experience, where most individuals consume information from multiple media outlets. Media platforms, from traditional outlets such as newspapers and television to newer online platforms such as social media, have proliferated in recent years. This makes the media environment itself more complex, as classic understandings of how the media function give way to a growing recognition of the hybrid media system, where divisions between content and producers are opaque, and where information is gleaned from increasingly diverse and numerous sources.Studying political communication across platforms allows better understanding of which types of experiences and effects are universal, and which are specific to particular platforms. This book was originally published as a special issue of Political Communication.

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