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portada Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word
Type
Physical Book
Publisher
Year
2019
Language
English
Pages
192
Format
Paperback
Dimensions
22.9 x 15.0 x 1.0 cm
Weight
0.36 kg.
ISBN13
9781492049395
Edition No.
1

Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word

Torrey Podmajersky (Author) · O'Reilly Media · Paperback

Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word - Podmajersky, Torrey

5 estrellas - de un total de 5 estrellas 1 review
Used BookGood Condition Imported to Austria
Delivery: 28 Aug - 08 Sep Shipping: 10 to 15 business days.
30,36 €
Import costs and 10% VAT included in the price ✅
(Good Condition)30,36 €

Synopsis "Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word "

When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that's purposeful, concise, conversational, and clear

Customers reviews

Luz Serrano Monday, August 21, 2023
Verified Purchase

Un básico de la disciplina. Excelente libro.

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