Name: Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives
Price: 143.17 EUR
Availability: InStock
Author: Eric Kwame Adae;Robert E. Hinson;Genevieve Bosah
ISBN: 9783031853432

portada Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives

Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives

Type

Physical Book

Publisher

Palgrave Macmillan

Author

Eric Kwame Adae;Robert E. Hinson;Genevieve Bosah

Collection

Palgrave Studies of Marketing in Emerging Economies

Year

2025

Pages

336

Format

Hardcover

Dimensions

21.00 x 14.80 cm

ISBN13

9783031853432

Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives

Eric Kwame Adae;Robert E. Hinson;Genevieve Bosah (Author) · Palgrave Macmillan · Hardcover

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Synopsis "Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives"

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.