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portada Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project
Type
Physical Book
Author
Publisher
Language
English
Pages
144
Format
Hardcover
Dimensions
23.6 x 15.7 x 1.5 cm
Weight
0.43 kg.
ISBN13
9781783098057
Categories

Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project

Jeffrey Gil (Author) · Multilingual Matters Limited · Hardcover

Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project - Gil, Jeffrey

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Synopsis "Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project"

'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

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