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portada Small Data: Las pequeñas pistas que revelan grandes tendencias (in Spanish)
Type
Physical Book
Author
Prologue by
Publisher
Year
2016
Language
Spanish
Pages
332
Format
Paperback
ISBN
9789501293968
ISBN13
9789501293968
Edited in
Argentina
Edition No.
1
Categories

Small Data: Las pequeñas pistas que revelan grandes tendencias (in Spanish)

Martin Lindstrom (Author) · Chip Heath (Prologue by) · Paidos · Paperback

Small Data: Las pequeñas pistas que revelan grandes tendencias (in Spanish) - Martin Lindstrom

4,67 estrellas - de un total de 5 estrellas 3 reviews
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Synopsis "Small Data: Las pequeñas pistas que revelan grandes tendencias (in Spanish)"

El gurú del marketing Martin Lindstrom muestra cuáles son las pistas que, sin darnos cuenta, dejamos todo el tiempo y delatan pasiones, necesidades y deseos que no sospechábamos que teníamos. Luego de pasar trescientas noches conviviendo y observando un grupo de consumidores en sus hogares, Lindstrom revela los pequeños detalles que llevaron a la creación de productos y servicios exitosos en todo el mundo. Como un Sherlock Holmes moderno, conecta los puntos menos evidentes para entender cómo en los actos cotidianos se esconden los insumos para que las empresas creen marcas nuevas e impactantes que se conviertan en partes esenciales de las vidas de los consumidores.
Martin Lindstrom
  (Author)
View Author's Page
He is globally known for his contributions to marketing and branding. His approach has been to understand from everyday life how consumers decide, motivated by brands, marketing, and advertising. Through his books Brandwashed and Buyology, he has promoted an honest and transparent approach of companies to their customers as a formula to gain more followers.

Lindstrom has been featured in media such as The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes, and Harvard Business Review, among many others, and in 2009 was considered by Time magazine as one of the hundred most influential people in the world. His books have been translated into forty languages and have been published in more than sixty countries.
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Chip Heath
  (Prologue by)
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Heath is an emeritus professor of Organizational Behavior at the Thrive Foundation for Youth at the Stanford Graduate School of Business. His research examines why certain ideas—from urban legends to home remedies, from "Chicken Soup for the Soul" stories to business strategy myths—survive and thrive in the social marketplace of ideas. A few years ago, Heath designed a course, now a popular elective at Stanford, that explored the possibility of using the principles of naturally sticky ideas to design more effective messages. The material from that course, "How to Make Ideas Stick", has been taught to hundreds of students, including managers, professors, nonprofit leaders, doctors, journalists, venture capitalists, product designers, and film producers.

Heath co-authored (with his brother, Dan) a book titled Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007.

Heath's research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and Journal of Risk and Uncertainty. Popular articles about his research have been published in Scientific American, Financial Times, Washington Post, Business Week, Psychology Today, Vanity Fair, NPR, and a National Geographic television program.

Heath has taught courses on organizational behavior, negotiation, strategy, international strategy, and social entrepreneurship. Before joining Stanford, he taught at the University of Chicago Graduate School of Business and Duke University's Fuqua School of Business. He earned his bachelor's degree in industrial engineering from Texas A&M University and his PhD in psychology from Stanford.
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Customers reviews

Carlos Marchant Thursday, February 09, 2017
Verified Purchase

He leído todos los libros de Martín Lindstrom y este es el más débil.

10
 Nacho Carcamo Calderon Friday, June 30, 2017
Verified Purchase

Muy buen libro, recomendable 100%

10
 Daniel Munoz Wednesday, December 09, 2020
Verified Purchase

Buenísimo

10
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Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in Spanish.

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The binding of this edition is Paperback.

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