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portada Singular and Different
Type
Physical Book
Year
2004
Language
English
Pages
184
Format
Paperback
Dimensions
21.6 x 14.0 cm
ISBN13
9781349513239

Singular and Different

I. Rae;M. Witzel (Author) · Springer Nature B.V. · Paperback

Singular and Different - I. Rae;M. Witzel

New Book Imported to Austria
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74,45 €
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74,45 €

Synopsis "Singular and Different"

The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people to some of the key features, as well as some of the less obvious ones. It offers cautionary tales and warnings of risk, along with advice on how the latter can be overcome. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.

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The binding of this edition is Paperback.

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